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Automating Lead Research for FKGB Accounting
Client:
FKGB Accounting
Focus:
Data Automation | Lead Generation | Marketing Enablement
Role:
Product Consultant
The Problem
FKGB Accounting had compiled a sizable list of potential business leads but faced a major operational bottleneck: gathering accurate contact and company information for outreach was entirely manual.
Staff were spending hours trawling the web to validate company relevance and collect emails, phone numbers, and other basic profile data. This not only slowed down marketing efforts but drained time from higher-value work.
The Solution
I designed a lightweight but effective automation project to remove the manual friction.
After assessing the team’s process and data goals, I designed a custom data scraping and enrichment system to pull the most relevant public-facing contact details from company websites and other trusted sources. The system funneled cleaned, structured data directly into a centralized spreadsheet.
Beyond just basic contact info, the solution was configured to flag potential quality leads based on keywords, sector, and company size, enabling the FKGB team to quickly segment and prioritize their outreach.
The entire process - from running the script to launching a mailshot - was reduced to just minutes, and required no technical skills from the end users.
The Impact
The automation led to a 75% reduction in time spent on lead data entry, freeing up staff to focus on analysis and strategic marketing.
What once took hours of manual lookup and validation became a fast, scalable workflow. The new process significantly improved outreach consistency and allowed FKGB to execute larger campaigns with greater precision and far less overhead.